Rating Criteria

  • Questions in advance
  • Be on time
  • Preparation
  • Interviewee treatment
  • The research
  • †First question first
  • †Eye contact
  • †Probing questions
  • †Leave with complement
  • †Editing

1. Questions in advance

Never give an interviewee questions in advance. Itís fine to give a general idea about the interview themes, but being too specific may limit what you can ask in the interview. It also risks being overtaken by events and allows the interviewee to rehearse answers

2.† Be on time

Thereís nothing worse than keeping someone.

3. preparation

Check that† equipment is working and that† have enough batteries, tapes, discs etc before the interview takes place.

4. Interviewee Treatment

A warm but not over-enthusiastic greeting is a good start. The interviewee deserves respect whether they are a president or a man or woman in the street

5. The research

Put yourself in the shoes of a member of your audience before you start the interview. If they were here, what would they ask?

6. First question first

Ask the most important question first .The more pressed the interviewee is, the less time they will have and the more likely that they will cut the interview short.

7. Eye contact

Avoid looking at notes. If looking at† notes, the interviewee may be distracted. And itís difficult for interviewer† to read and listen† at the same time.in addition ,Maintain eye contact at all times. Keep your body language in check. If you nod your head, your subject may take this to mean that you agree with them and so there is no need to explain further. You may miss the chance to discover more.† If you shake your head, or recoil with a shocked facial expression, you risk making your subject clam up. You will have shown them that you find their views offensive and so they are likely to stop short of saying even more in the same vein.

8. probing questions

Do questions derived from interviewee response. if the response is incomplete invalid, and irrelevant. There are only six basic questions. Who? What? Where? When? How? Why?

9. Leave with complement

At the end of the interview, no matter how difficult the interviewee has been, always say thank you

10. Editing

When youíre editing, donít take answers out of context. Thatís dishonest.

What sort of† Media Interview is it?

  • NGO
  • LEGISLATURE
  • EXECUTIVE
  • JUDICIARY
  • MEDIA
  • SOCIAL INSTITUTIONS
  • OTHERS