- Head line
- To the point
- Hard numbers
- Contact info
- Access to info
Head line – does it grab an attention ?
To the point – does it get right to the point in the first paragraph ?
Flawless – Make it grammatically correct, Even a single mistake can do a reporter from taking you seriously
Hard numbers – does it quantify the argument to bring much more compelling ?
Quotes – does it include a good quote that can give a human element ?
Contact info – does it include the point of contact information for reporters to follow up with ?
Limit - one page is best… and two is the maximum
Access to info – does it show links reporters to learn more ?
What sort of news release is it?
- SOCIAL INSTITUTIONS