Rating criteria

  • Head line
  • To the point
  • Flawless
  • Hard numbers
  • Quotes
  • Contact info   
  • Limit
  • Access to info                                       

Head line – does it  grab an attention ?

To the point – does it get right to the point in the first paragraph ?

Flawless – Make it grammatically correct, Even a single mistake can do a reporter from taking you seriously

Hard numbers – does it quantify the argument to bring much more compelling ?

Quotes – does it include  a good quote that can give a human element ?

Contact info – does it include the point of contact information for reporters to follow up with ?

Limit -  one page is best… and two is the maximum

Access to info – does it show links reporters to learn more ?

 What sort of news release is it?

  •  NGO
  • LEGISLETURE
  • EXECUTIVE
  • JUDICIARY
  • MEDIA
  • SOCIAL INSTITUTIONS
  • OTHERS